Workforce Integration Network

The challenge

WIN helps people who are struggling to get into the labour market — newcomers, career changers, anyone who cannot get past the first door. That audience arrives anxious and short on time, often on a phone, and usually after being passed between organisations that all describe themselves in the same institutional language.

The difficulty with employment support is that the offer is genuinely broad. Counselling, job market consulting, placement, skills training, interview preparation and employer engagement are six different things, and listing six services without context asks a worried visitor to diagnose themselves before they can ask for help.

Our approach

The site is organised around the visitor’s question rather than the organisation’s structure.

The six services are presented as six ways in, each stated in a single plain sentence, so someone can recognise their own situation rather than decode a service catalogue. The three-step process — listen and understand, plan and develop, execute and succeed — is laid out explicitly, because knowing what happens after you get in touch is what makes a first contact feel safe rather than risky.

There is one obvious next action throughout: the intake form. Everything else on the page supports the decision to take it.

The tone is deliberately direct and non-institutional, matching how the WIN team actually speak about the work.