Vine Eye Care

The challenge

Vine Eye Care offers two things that sit awkwardly together on one website: routine optometry, which patients already understand, and vision therapy, which most have never heard of. The clinic needed to serve both audiences without letting the unfamiliar service confuse the familiar one, while staying findable for families searching across Walkerton and the surrounding area.

Our approach

We gave optometry and vision therapy their own well-structured pages so each can rank on its own terms and speak to its own audience. Vision therapy content leads with what the treatment is and who it helps, in plain language, before any clinical detail.

Booking and contact routes are prominent throughout, and local SEO signals were built in so the clinic surfaces for searches across its actual catchment area rather than just its own name.